This will probably be the last article you will need to read to get the best free digital marketing courses & tools today. I made sure to put a lot of research and no gimmicks to provide you all with my favorite social media marketing tools.
We partner with awesome companies that offer products that help our readers achieve their goals! If you purchase through our partner links, we get paid for the referral at no additional cost to you! For more information, visit my disclosure page.
Believe me when I tell you i've spent thousands of dollars on courses that I could have just learned for free or what others call, “Youtube University” This entire article should make you better than 90% of marketers out there so please take the time to read and write down your favorite marketing tools. Let's get started!
What Are The Best Free Marketing Courses?
I remember when I first started in the online marketing space I became a victim of FOMO or Fear Of Missing Out Syndrome… It happens to the best of us and then I often end up regretting not focusing on one topic at a time. So take each course and make sure you complete it from beginning to end! Courses are only a way to learn but if you never execute what you learn, nothing will change.
Best Free Marketing Courses:
1. Google Ads Certification
Become a google ads expert and learn how to run ads the right way with search engine optimization. Once you understand this and take all of the free google ads courses that are offered by them, you will become well equipped for running ads. Whether you are running ads for your local business, a friend, or an agency, it will benefit you in your new career.
Google Ads Training Courses
Google Ads Display Certification
Google ads display will allow you to target customers when they go onto their favorite websites! This mostly contains information on how to structure your banners.
Google Ads Search Certification
This training involves search intent, meaning when a customer searches for a certain keyword you are bidding for the top search query.
Shopping Ads Certification
This course teaches you how to create Shopping ads. This includes rich product information, such as a product image, price, and company name.
Google Ads Apps Certification
By Google - "Demonstrate your mastery of creating Google App campaigns to deliver business impact. Certified users will show they understand the fundamentals of campaign creation and advanced optimization strategies.”
Once you complete the training and receive your certifications you will be able to use these new skills to either scale your business with search or display ads, start a google ads agency, or become a google ads freelancer! I currently use search ads for one of our offers in the finance niche and overall it has helped me leverage our competitors' data! You will also be able to display your certification onto your website, resumes and job titles. So get to learning! Starting a profitable side hustle as a google ads specialist can be a very rewarding career.
2. Youtube Creator Academy
Learn how to create and grow a youtube channel with 6 core training modules. If you're looking to start and grow a youtube channel then I would recommend you take the time to really dive deep into the youtube creator academy! There are of course other courses out there such as Graham Stephan's youtube course academy, but if you're on a budget this is probably the best way to go!
Click here to sign up https://creatoracademy.youtube.com/page/home
3. SEMRush Academy
Just like the youtube creator academy. SEMrush contains 6 core training modules that will help you grow as a content marketer. Now, I will say that 40% of the lessons deal with SEMRush as a software but overall you will learn a lot from the local SEO section of the course.
When you complete the academy you should be an expert in:
- Content Marketing
- Competitive Research
- SEMRush Software expert
Take the Free course and Get a Free trial of SEMrush here!
Take advantage of Skillshare and take any online course from graphic design to digital marketing for 14 days FREE. If you do not end up finishing or liking the platform you can always cancel, but they have many highly skilled course creators on the platform.
I took a course on how to use iMovie video editing and it gave me the basic understanding which cut some of the learning curves.
5. Pinterest Academy
Pinterest Academy will have nine courses for you to explore. Pick and choose to create the perfect lesson plan for your goals.
- A peek into Pinterest
- Campaign objectives
- Creative strategy
- Creative inspiration
- Targeting and buying
- Setting up a Pinterest business account
- Building and launching a campaign
- Managing and measuring a campaign
- Planning and strategizing a campaign
When completing the course you should have a great understanding of how to run Pinterest ads! I know many bloggers who decided to take the route as a Pinterest ads manager and make a killing online! Either way, it's free.
6. Later's Social Media Courses
Later is an Instagram partnered automation tool which also includes free courses to become an IG Boss! One of the only reasons I put later on this list was because they are an Instagram partner and I wouldn't want to direct my readers to any unethical practices.
They recently started focusing on TikTok and now provide a few workshops on how to grow on their platform as well.
7. Hubspot Academy
Hubspot academy contains free courses to start a digital marketing empire. Check it out here and sign up for their free lessons. This one might take you all a while to finish but it is so worth it! The Hubspot academy consists of Marketing, Sales, Service, and Tutorials.
Their most popular courses include:
- Social media marketing certification course
- SEO Training Course
- Inbound marketing
- Inbound Sales
- Content Marketing
8. Linkedin Learning
The Last Social Media Based FREE course I recommend anyone to take is for LinkedIn. In all honesty, I don’t use Linkedin too often but it helps create B2B partners. Learning the platform can help you build a massive network of professionals. You know what they say, your net worth is your network!
From my research, the LinkedIn learning platform really tries to focus more on communication skills and it only makes sense since it's more of a professional network than it is like Instagram or TikTok.
9. Wealthy Affiliate Free Training
For those that have never heard of Wealthy Affiliate, they are a HUGE affiliate marketing platform branching from brand new marketers to seasoned affiliates. I truly recommend signing up for the FREE Plan as they recently updated their entire platform and training! When you log in for the first time you will notice how powerful the community is and how engaging the members are with you. I learned that entrepreneurship can be very lonely so it felt like a nice fresh of air to be in a place where others understood your journey.
Now the FREE Wealthy Affiliate plan comes with a lot of free tools and training so you can start to understand what you need to do. Here is what you get.
- 1 Website
- 7 Days of limited Support
- Level 1 Core Training
- Keyword Research tool
- (limited Searches)
- Affiliate Bootcamp level 1 training
Best Free Marketing Tools to Use
Not everything has to be paid for! Such companies that provide free tools are a godsend and I use these for my business almost everyday.
Here are the best free marketing tools to use.
I'm honestly thinking UberSuggest is the king of free research tools in 2020. There i said it….
UberSuggest has been a complete game changer in my SEO strategy for this blog! Even though I have SEMRush and Have used Ahrefs, Ubersuggest is such a user friendly platform. Niel Patel is the founder and has definitely put his whole heart into this project.
What's Included with UberSuggest?
- 1Domain Overview
- 2Top SEO Pages
- 3Keyword Suggestions
- 4Content Ideas
- 5Backlink data
Use Ubersuggest today!
SimilarWeb allows you to spy on your competitor's website for free without jumping hoops to get the information!
Here's what is included with the FREE Plan:
- Package Features
- 5 Results Per Metric
- 1 Month of Mobile App Data
- 3 Months of Web Traffic Data
Best Free Automation Tool For Instagram and Pinterest
So tailwind claims to be the #1 Pinterest & Instagram scheduler tool…. Well, I can stand behind that! I'm truly thankful for being introduced to this tool because I can literally automate my entire Pinterest and Instagram profiles up to 30 days… Now, this is with only the FREE option so imagine what you get with the paid plan if you upgrade! Another great reason to use Tailwind is that it is a Certified Instagram partner now so you can feel completely safe using this software!
Ever wondered how content creators rank on youtube so easily? Well, let me introduce you to Tubebuddy! The ultimate youtube keyword tool to use when you're starting out. And ladies and Gentlemen…. It's Completely FREE.
Tubebuddy comes included with a browser extension & mobile app that integrates directly into YouTube to help you run your channel with ease.
Canva is an amazing tool to build beautiful designs either for your website, your brand, or any social media pages you have.
If you aren't a graphic designer, then Canva will be your best friend for all your graphic design needs! I build all my images, covers, thumbnails with Canva and you should too! I have no prior knowledge or skills, but i learned how to design easy images just like this one here.
They do have a Paid option running at $10 a month but you can start off with the FREE plan.
6. CoSchedule Headline Analyzer
Do you suck at writing catchy headlines? Well, now you can get help with the Coschedule headline analyzer for free. Just type in your headline with your keyword and this software will let you know if it's a pass or flop!
7. BigSpy Facebook Ad Spy
BigSpy’s free plan allows you to see Facebook Ad competition but none of the other platforms. It's still a great way to gather some ideas if you're running in the same niche so I would recommend you try this one out!
What's included in the free plan?
- Networks: Only Facebook
- Queries: 5 Daily
- Limited Search Features
D7LeadFinder helps you scrape a list for B2B leads from anywhere in the world with just a few clicks!
This is type of tool is ideal for anyone running:
- A Marketing Agency
- Business Loan Brokers
- Insurance Agents Sales
- SaaS Companies Credit Repair
- Financial Advisors
With the FREE Plan you will be able to make 5 search queries and find out the business name. Social Media, and Website.
Calendly is a free automated scheduling software with now over 5,000,000 users in 2020! You're able to integrate or embed your calendar inside of your website within 10 minutes or less and I use it for my business as well.
Are Free Online Courses Legit?
Yes, depending on the company or person, a free course can benefit you as it provides many free resources for you to learn from. Now Why do some people provide free courses or tools?
The reason depends on two things:
They either are trying to get more traffic to their product so you can use it or trying to upsell you on a higher course or coaching call so be careful on those "upsells" if any.
If you are on a budget then you can also learn a lot of blogs such as mine or on youtube as well.
Hope you enjoyed this post and I know this will help you become a better marketer! Learning all the social media platforms takes time but it will all be worth it in the end. Please comment below if you have any other marketing courses or tools that you love! Let's share some ideas.