Updated September 20, 2021

Tired of using and switching from different landing page builders?

We all know that creating and building landing pages can take a lot of time and most of all can be expensive. 

The thing is, if you want to grow your business or side hustle online, landing pages can help you do that by creating funnels or a sales funnel. 

The best news? You'll find out which are the best landing page builders to use today.

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Our Top 3 Landing Page Builders

Are you in a hurry? Here are the top 3 on my list of Best Landing Page Builders!

#1

5/5

ClickFunnels

ClickFunnels is the best funnel builder and sales platform. You're able to create multiple sales pages including upsells, downsells, and crosssells.

ClickFunnels

#2

4/5

Kartra

Kartra is the most powerful all in one marketing tool for your local or online business. Kartra gets rid of all your other tools and puts everything into one place. Build beautiful landing pages and email sequences.

Kartra Homepage

#3

4.5/5

Thrive Themes

Thrive Themes is one of the best all in one conversion focused marketing tool for WordPress. If you already own a WordPress site and don't want to switch, then i recommend Thrive Themes.

Thrive Themes Home

I'm sure if you have been searching for different landing page builders or sales funnels, you have seen companies like Clickfunnels, Kartra, and GrooveFunnels promoting all over the internet.

When I used to see this, I got shiny object syndrome and I kept switching from different landing page software all the time.

Actually... If you go and join the Facebook groups on all these different sales funnel groups, you'll see for yourself how many people keep switching and asking questions if they should even make the switch.

Landing page building

So I created this list of the best landing page builders and I want to help as many people possible find the perfect one. The top 3 are ones I currently use for blogging, courses, and building sales funnels.

What Is A Landing Page Builder?

A Landing page builder allows you to create one-off pages or pages within your website to have a visitor complete an action. whether you are trying to collect their email or have them sign up for your offers.

So what is a landing page then?

A Landing page's main purpose is to generate leads and sales for your business. To do this, you create the landing page with an offer included to have them give you their email or appointment and these include, free guides, ebooks, courses, or one on one coaching calls.   

Many people call landing pages a sales funnel, but in reality, landing pages form a sales funnel once you build it out because you're taking a customer down a path or funnel to whatever you are offering them.

What's The Difference Between A Landing Page Builder And A Website?

While a website contains many different pages such as an about, contact us, services, and blog pages, a landing page or sales funnel normally contains 1-3 pages without a header so they can focus on the call to action. 

You can create landing pages within a website if they offer that as well or might have to use separate software to do so.

How To Choose The Best Landing Page Builder

All right, so let's get into it.

You want to have a landing page builder or sales funnel software with different features, but that has same end goal. Create high-converting landing pages without all the stress!

Some are insanely expensive and others can break the bank if you're on a monthly subscription basis.

Depending on what type of features you need, you might need an all in one tool or just a simple landing page builder.

I'll be going over which have the best features and also from most expensive to cheapest in just a few moments.

What Are The Best Landing Page Builders?

Landing pages are meant for conversions. They help you present your marketing message and call-to-action to the right type of customers who might be interested in what you have to offer.

In other words, they allow you to increase leads and sales conversion rates by driving proper traffic with the use of effective landing pages.

It's not as hard as it sounds, but if you're like most people, you don't know where to start. And that's ok because we all have different goals and needs. The good news is there are a ton of options out there for just about any situation.

  • ClickFunnels
  • Kartra
  • SamCart
  • Builderall
  • Thrive Themes
  • Simvoly
  • GrooveFunnels
  • LeadPages
  • InstaPages
  • UnBounce

I'll walk through what I think are the best landing page builders on the market right now and then give you some tips on how to choose one that will work for your business or project.

Best Sales Funnel & Landing Page Builder

ClickFunnels

ClickFunnels landing page builder is one of the highest-rated in the industry and with good reason. This software has been around for a while and has helped many people create everything from webinar funnels, landing page opt-ins to complete online courses, and much more.

ClickFunnels offers a lot of different templates that give you great starting points for your own landing page creation. You can then customize these templates to create pages that will provide an excellent user experience and be very effective in converting your visitors into customers.

I've been using ClickFunnels for a few years now and it's definitely one of my favorite hacks when it comes to investing in tools needed to grow my business.

Key Features:

  • Easy Drag and Drop Page Editor
  • Designable Shopping Cart Features
  • Email and Facebook Automation
  • Generate Email Opt-ins With A Click of A Button
  • Multiple Templates To Choose From
  • Great Customer Support
  • Create Advanced Upsells & Downsells
ClickFunnels Key Features

ClickFunnels is one of the best landing page builders and here are its key features.

One of ClickFunnels’s most powerful features is that it allows you to create “pages” for your website that look amazing on any device, from a desktop computer to a smartphone.

This means that no matter what type of device a visitor uses, Your page will be completely optimized for mobile, tablet, or desktop.

CF is a unique tool in that it allows you to both build your pages and manage your landing pages from the same interface.

The drag and drop editor has several features that allow you to edit your pages with ease.

If, for example, you don’t like the positioning of a specific element on your page, simply click and drag it to another location. 

Pricing Plan:

ClickFunnels pricing starts at $97 per month. For a basic setup, this includes 20 pages for your landing page (but you can add more pages, which will increase the monthly cost), unlimited contacts and up to 3 domains.

The plan also includes full access to A/B testing tools that you can use on any of your campaigns.

The backpack plan goes for $297 per month with the highest plan at $2,497 per month.

This plan offers unlimited pages on your landing page, unlimited contacts, email marketing campaigns, and restricted membership sites.

ClickFunnels Pricing

Pricing Overview:

  • ClickFunnels: $97
  • ClickFunnels Platinum: $297
  • Two Comma Club X: $2,497

2. Kartra

Best all in one landing page builder

Kartra

Kartra allows you to host everything you need to build an online business such as email marketing, landing pages, secure checkouts, course creation, and so much more.

Even though Kartra is fairly new, it has become the number one competitor for clickfunnels as you can see when you join their Facebook communities, many people are making the switch to Kartra.

So why are people switching to Kartra?

Kartra lot only lets you build sales funnels, but as explained earlier, kartra can build out your entire business and automate the sales process.

You can collect leads, create courses, and offers for your clients and send them emails with complete email automation all through Kartra. So you can see why many entrepreneurs and business owners are switching from click funnels to Kartra as you can stop paying so many different software to do one thing.

What are the tools that Kartra can replace for your business?

Here’s a quick list.

  • Email marketing
  • Affiliate management
  • Landing pages
  • Shopping carts
  • Video hosting
  • Course & Membership builder
  • & so much more!

Key Features:

Since Kartra acts as an all-in-one landing page builder, you can create anything you using their advanced features.

Here are their main landing page features:

  • Kartra Checkout Pages
  • Build Leads Using Custom Tags & Lists
  • Funnels & Caampaigns
  • Survey & Quizzes
  • Self-Hosted Videos
  • Calendar Appointment Scheduling
  • Affiliate Tracking Software
  • Custom API & Zapier Integrations

Pricing Plan:

Kartra Pricing

Their Starter plans at $99 per month; the Silver plan costs $199 per month and the Gold plan is $299 a month.

The Starter plan is perfect for an entrepreneur who needs 1 custom domain and runs an online business.

If you want to run your agency using Kartra, you can upgrade to their premium plans and start making money online by helping others build their landing pages.

Pros

  • All in one marketing platform.
  • Get rid of your other tools.
  • Easy to create sales funnels.
  • A lot of funnel training.

Cons

  • Can be expensive if you still use other tools.
  • Can be overwhelming without proper guidance.

Do I recommend Kartra?

Yes, I recommend Kartra especially if your local business, an affiliate marketer, or have any online business. Using kartra can help you save money in the long run as you don’t need any other tool to manage your business or side hustle online. Perfect for Ad experts as well as you can split test and track clicks within Kartra.

3. SamCart

Best Shopping Cart & Landing Page Designs

Samcart

SamCart is a landing page builder for those who want to obtain a clean and polished site. It provides an easy drag-and-drop user interface, built-in payment processing, and analytics integration.

The platform allows you to choose from several different page templates that it has already set up for you so you don't need to worry about design setbacks.

SamCart has one of the best shopping cart features so you can maximize conversions and sales.

This landing page builder is perfect for small businesses, course creators, and affiliate marketers.

You can easily create a landing page within minutes by dragging and dropping components on there. The tool works smoothly on all browsers without any lagging when moving elements or resizing them.

The platform provides you with an in-depth analytics feature so you can keep track of your conversions and understand how well your marketing campaign is performing.

Key Features:

SamCart's features are best aimed towards marketers who are looking for an all-inclusive platform that can provide them with a powerful set of tools.

You can use their pre-designed templates to create unlimited products and landing pages. They come with their own styles and allow you to edit them as well.

SamCart Features

Do you need upsells or A/B split testing? Well, SamCart's got you covered. You can easily add these elements to your landing page so you can boost conversions.

They also offer an in-depth analytics feature that helps you maximize ROI by providing actionable data so you can improve your page design.

If you need to build your online course, you can do that with SamCart Courses. They offer a flexible, dynamic course creation process so you can be up and running.

Other Features:

  • Advanced subscriptions
  • Provide partial refunds
  • Built-in SSL Certificate
  • Create order bumps & cross-sells
  • Integrate with any app using Zapier
  • Add your own domain to your site
  • Multiple payment methods

Pricing Plan:

SamCart offers three different pricing plans, including one that ranges from $49 to $199 per month.

SamCart Pricing

The highest-tier plan offers you the ability to build unlimited pages and campaigns with your own domain. You'll also have access to upsells, A/B split testing, all the templates, and more.

If you're looking for a powerful landing page builder with an easy drag-and-drop user interface that can provide you with analytics integration, then SamCart is the right service for you.

  • $49/month
  • $99/month
  • $199/month

4. Builderall

Runnerup for an all in one landing page platform

Builderall

Whenever I see Builderall, I see how far they’ve come as an all in one platform. At first, many people didn’t like Builderall because it had so many bugs and errors. They were lacking a lot of visual features, but now with Builderall’s 4.0 update, they rank up to their competitors and you can surely see it when you use their platform. 

With Builderall, you can build beautiful landing pages, create email sequences, cart shopping, and so much more. One huge plus about this sales page software is that you can create a WordPress site within your dashboard. 

They do have a lot more features than any other platform I’ve seen, but again.. having to much can cause hiccups or bugs within your community.

Key Features:

  • Drag and drop Website Builder with hundreds of features
  • E-learning & Online Course Builder
  • Booking Calendar
  • Run your own affiliate program (1 tier or multi-tier)
  • Magazine builder
  • Host your videos within Builderall

Pricing

Builderall Pricing

Builderall plans work in a freemium model which allows you to use the builder completely for free.

Plan starts at a cost of $69.90 per month and the Funnel Club runs for $199.00 one-time + $67.90 per month.

Pros

  • All in one marketing platform.
  • Host a WordPress site.
  • Great affiliate management software.
  • Cheap plans.

Cons

  • Can be very overwhelming at first.
  • Too many tools, might get stuck and do nothing.
  • Still a bit buggy.

Do I recommend Builderall?

Yes, I recommend builderall if you are more on a budget and want to focus on landing pages.

5. Thrive Themes

Best Landing Page Builder For WordPress

Thrive Themes Home

Thrive Themes is the best conversion-focused all-in-one landing page builder for WordPress sites.

With Thrive Themes you can create landing pages, blog review posts, lead generation pages, courses, and so much more to generate more sales for your business.

So why is it beneficial to have a landing page software on WordPress?

When you build a site or landing page through WordPress you have a better chance of ranking on google search rankings because you are able to optimize for SEO and have a legitimate sitemap on your WordPress blog.

Just like me, I have a WordPress blog like the one you are currently reading on, but I still utilize a landing page software like Kartra since it has certain features that I like and that I can keep separate.

Key Features:

  • Amazing drag & drop theme builders
  • Create blog posts with simple block editors
  • Build your email list with Thriveleads
  • Create engaging polls & comment sections
  • Host online courses
  • Create e-commerce stores

Pricing

You can purchase Thrive Theme's products a la carte or in a monthly membership plan which is more cost-effective.

Thrive Themes starts at $19 per month annually or $30 per month quarterly.

Thrive Theme Pricing

Pros

  • Perfect for WordPress Blogs.
  • Easy setup.
  • All in one marketing tool.

Cons

  • Still need email marketing software.

6. Simvoly

Best Budget Friendly All in one platform

Simvoly Landing Page

Simvoly is definitely an underdog in the landing page builders list, but it packs a huge punch when it comes to building out a landing page or even a website. 

I’ve created a few pages on Simvoly and was actually able to do this within just a hours because Simvoly has hundreds of templates you can use and edit from.

For the price that you pay, this landing page builder will definitely not disappointment you if you are on a budget and still want to create some awesome landing pages. 

Simvoly comes with a full training course on how to build landing pages and how to structure your entire website for free on their website. Even if you don’t use their software, i still recommend that you take their free online courses.

Key Features:

  • Drag & Drop Builder
  • 200+ Page Templates
  • SEO Funtions & SiteMap
  • 900+ Fonts
  • Global Styling
  • Amazon Server Page Speeds
  • Sales & E-commerce Templates
  • Offer Upsells & Downsells

Pricing:

The personal plan starts at $18 per month; the business plan goes for $32 per month while the growth & pro plan go above $79-$199 per month.

Simvoly Pricing

Pros

  • SEO Friendly.
  • Very easy setup.
  • Free trial forever.
  • Full sitemap features to rank.
  • All in one platform.

Cons

  • Still very small company.
  • Still improving and updating.
  • Designs not as colorful.

7. LeadPages

Leadpages

Leadpages is another great straight up landing page builder that you can use. Since its purely a landing page builder their is not to much to explain about LeadPages, but a lot of corporate businesses like to use this software.

With Leadpages, you can create pop ups and alert bars to try to have your visitor give you their email or have them go to your offer.

Key Features:

  • Sell products & services
  • Create high converting landing pages & sales funnels
  • Hundreds of templates to choose from
  • Drag & drop landing page builder
  • Get insights on your visitors

Pricing:

The standard plan cost $37 per month; the pro plan at $79 per month and their advanced plan is $321 per month.

Leadpages Pricing

Pros

  • SEO-friendly pages.
  • Free SSL Certificate .
  • Easy landing page builder.
  • Beautiful popups.

Cons

  • Can only build simple landing pages.
  • Still need email marketing software.
  • A bit pricey for what it offers.

8. GrooveFunnels

Best Free Landing Page Builder

GrooveFunnels is an all in one free landing page platform that you can use to start creating beautiful sales funnels. Even the email marketing is free to use and I was completely shocked when I heard that.

Now how did GrooveFunnels grow so fast in the business software space?

Because of their affiliate program… They grew so quick that many people left Clickfunnels and to join the hype train. 

With GrooveFunnels you can create unlimited amount of landing pages, email marketing campaigns, shopping cart methods and much more.

Key Features:

  • Sell products with 1-Click upsells
  • Upsells, Downsells, and Order Bumps
  • Membership site platform
  • Powerful Video marketing built right in

Pros

  • A lot of free goodies you can use.
  • Huge community on Facebook.
  • Build full websites

Cons

  • Still developing.
  • Affiliate marketers shove it down your throat to buy.
  • A few up-sells.

9. Instapage

Instapage

Instapage is another standalone landing page builder and highly recommended by bigger companies like ADP and SoundCloud.

A huge benefit to Instapage is their analytics and conversion tools for the landing pages that you build. 

Pricing

Their pricing plan starts at $199 per month and then custom enterprise plan where you'll need to get in contact with them for.

Pros

  • Fast Landing page speeds.
  • Easy to use.
  • Highly recommended by corporate companies.
  • Great For Ads.

Cons

  • Only landing pages
  • Can be overwhelming without proper guidance.

10. Unbounce

Unbounce is another great landing page builder used by over +15,000 online businesses. Unbounce comes with over 100 templates for you to use and also is ROI data driven to better your conversion rates.

Unbounce

Pricing

Their launch plan starts at $80 per month and can go all the way up to $300 per month depending on what features you're looking for.

Pros

  • Many templates to choose from.
  • Beautiful designs.
  • SEO friendly.

Cons

  • Can be expensive if you still use other tools.
  • Can be overwhelming at first.

That's my list of the best landing page builders to use and I hope you enjoyed reading. Let me know if you tried any of them out!

How Do I Build a Landing Page?

So in order to build a landing page you normally want to write down the end goal and have it mapped out entirely. If you don't do this, then your conversions will suffer.

One thing before you start creating landing pages or sales funnels is that you have to be always tweaking the copy or design. It’s never going to be perfect, but it's best to almost have it there.

Step 1:

Write down the list of things you will include in your landing page.

  • Customers pain points
  •  Benefits
  •  Secrets
  •  Proof
  • Call to action

Step 2:

Now you start to create the landing page using your landing page software.

Depending on the software you will be using, most builders will already have the templates done for you so all you need to do is add the copy and images onto the landing page.

Opt-in form ------> Thank you page -----> Then the offer or email sequence.

Step 3.

Keep them in your circle by sending out automated emails or social media content until they purchase what you’re selling.

How To Get Visitors To Your Landing Page

There are many different traffic sources you can choose from, but organic is definitely the best if you're looking for long term gains.

Here are the most used traffic sources to get more leads or people to your landing page or sales funnel.

  1. SEO (Search Engine Optimization)
  2. Social Media Ads (Facebook, Google, Youtube, Etc.)
  3. Pinterest
  4. Facebook & Instagram Organic
  5.  Youtube Organic
  6. TikTok

Get started by choosing one to two traffic sources for bring more visitors to your landing pages.

If you try to handle to many options, then you more than likely won't grow as fast and build a following.

Here's my case study:

I started created niche researched videos on YouTube by seeing what was missing in my market. Then I created strategic videos that brought people to my landing pages and had then sign up for my email list.

Once you have their email or a good following, you can keep serving them great products and content which is completely doable through building advanced landing page optins.

Yes, TikTok is also a game changer in the entrepreneur space and you can grow very quickly! I've been able to grow one of my YouTube channels by posting twice a day.

Read my blog post on 6 ways to make money with TikTok.

Conclusion

So now you know why landing pages are important and which are the best ones to use for your business.

Be sure to check out my other blog post on the best side hustles to start so you can build landing pages for a side hustle you want to start with.

Need A Platform To Host Your Digital Products? 

Sell digital products and grow your income online using a digital product to host your courses and products!

So over to you, what landing page builder are you using in your business?

About the Author

Ever felt like you should be doing more with your business or blog? I felt the same way until I learned how to focus on income-producing activities and scale my businesses. My name is Eddy and I'm known as the Friendly Entrepreneur. Check out my best product reviews and make money online guides! Welcome to the Family!

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